The Service Innovation Handbook

Name: The Service Innovation Handbook
Brand: Kimbell Lucy
SKU: PR-9789063693534
Price: 99.0 EUR
Availability: OutOfStock

Audience : Adulte - Grand Public

Le Pitch

Ce livre est un ouvrage d'action destiné aux managers et entrepreneurs à la recherche de solutions pour développer et offrir des services. Il met l'accent sur les organisations de services, mais adopte une interprétation large de ce qu'est un service. S'adressant au monde des affaires, il combine un texte inspirant rempli d'exemples avec les caractéristiques d'un manuel pratique contenant des méthodes concrètes et des modèles associés. L'argument central est que les managers et entrepreneurs concevant des offres de services bénéficieront de l'utilisation d'approches et de méthodes issues du design et des arts, notamment aux premiers stades des projets. Parfois appelées "design thinking" ou "innovation par le design", de telles approches aident les organisations à explorer et à créer de nouvelles configurations de personnes et de choses qui soutiennent les utilisateurs, les clients, le personnel et les partenaires dans la création de valeur ensemble. En bref, ce livre soutient que les approches basées sur le design et les arts sont précieuses pour les managers et entrepreneurs concevant des services, lorsque l'incertitude et l'ambiguïté sont élevées. Il montre quand et comment utiliser ces approches, présente des méthodes spécifiques, en examine les forces et les limites, et aide enfin les managers à réfléchir à ce qu'il faut pour commencer à les utiliser dans des projets et au sein des équipes, et à développer la culture et les comportements qui favorisent la créativité qu'elles soutiennent. Lucy Kimbell est membre associé de la Said Business School de l'Université d'Oxford, où elle enseigne le design stratégique et la pensée design aux MBA depuis 2005. Elle est également chercheuse principale à la Central Saint Martins, University of the Arts de Londres, où elle développe un MBA. Afficher moinsAfficher plus

Détails du livre

Titre complet

The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations

Auteur

Editeur

Format

Broché

Publication

12 janvier 2015

Audience

Adulte - Grand Public

Pages

240

Taille

24 x 19 x 2.5 cm

Poids

700

ISBN-13

9789063693534

Contenu

4ème de couverture

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services.The book focuses on service organizations, but has a broad interpretation ofwhat services are. Directed to the business world and combines inspirational text that is full of examples, with the features of a useful handbook of practical methods with associated templates.The central argument is that managers and entrepreneurs designing service offerings will benefit from using approaches and methods from design and the arts, especially at the early stages of projects. Sometimes called "design thinking" or "design innovation", such approaches help organizations explore and create new configurations of people and things that support users, customers, staff and partners in creating value together.In short, this book argues that design and arts-based approaches are valuable to managers and entrepreneurs designing services, when uncertainty and ambiguity are high. It shows when and how to use these approaches, introduces specific methods, reviews their strengths and imitations, and finally helps managers think through what it takes to start using them in projects and within teams and develop the culture and behaviours that access the creativity they support.Lucy Kimbell is Associate Fellow, Said Business School, University of Oxford, where she has been teaching strategic design and design thinking to MBAs since 2005. She also is a principal research fellow at Central Saint Martins, University of the Arts, London where she is developing an MBA.*An action-oriented book for managers and entrepreneurs searching for new ways to tackle the issues they face in terms of developing and delivering services.*Directed at the business world.*Combines inspirational text that is full of examples, with the features of a useful handbook of practical methods with associated templates.Biographie de l'auteurLucy Kimbell: Lucy Kimbell is Associate Fellow, Said Business School, University of Oxford, where she has been teaching strategic design and design thinking to MBAs since 2005. She also is a principal research fellow at Central Saint Martins, University of the Arts, London where she is developing an MBA.As an academic researcher Lucy has published more than 25 journal articles, book chapters and essays on design thinking and service design. For many years, Lucy has taught design students at leading schools such as the Royal College of Art and Parsons The New School for Design. Her artwork has been exhibited internationally including at TED Global. Lucy has consulted for firms including Deutsche Bank, Vodafone, the BBC and numerous social enterprises through her work as fellow at The Young Foundation. Lucy originally studied Engineering Design and Appropriate Technology, and she has an MA Computing in Art and Design. Her PhD explores intersections between design and the social sciences.Expertise:*Service design*Design-led innovation*Interdisciplinary collaboration

Kimbell Lucy

The Service Innovation Handbook

Indisponible

Le Pitch

Ce livre est un ouvrage d'action destiné aux managers et entrepreneurs à la recherche de solutions pour développer et offrir des services. Il met l'accent sur les organisations de services, mais adopte une interprétation large de ce qu'est un service. S'adressant au monde des affaires, il combine un texte inspirant rempli d'exemples avec les caractéristiques d'un manuel pratique contenant des méthodes concrètes et des modèles associés. L'argument central est que les managers et entrepreneurs concevant des offres de services bénéficieront de l'utilisation d'approches et de méthodes issues du design et des arts, notamment aux premiers stades des projets. Parfois appelées "design thinking" ou "innovation par le design", de telles approches aident les organisations à explorer et à créer de nouvelles configurations de personnes et de choses qui soutiennent les utilisateurs, les clients, le personnel et les partenaires dans la création de valeur ensemble. En bref, ce livre soutient que les approches basées sur le design et les arts sont précieuses pour les managers et entrepreneurs concevant des services, lorsque l'incertitude et l'ambiguïté sont élevées. Il montre quand et comment utiliser ces approches, présente des méthodes spécifiques, en examine les forces et les limites, et aide enfin les managers à réfléchir à ce qu'il faut pour commencer à les utiliser dans des projets et au sein des équipes, et à développer la culture et les comportements qui favorisent la créativité qu'elles soutiennent. Lucy Kimbell est membre associé de la Said Business School de l'Université d'Oxford, où elle enseigne le design stratégique et la pensée design aux MBA depuis 2005. Elle est également chercheuse principale à la Central Saint Martins, University of the Arts de Londres, où elle développe un MBA. Afficher moinsAfficher plus

Détails du livre

Titre complet

The Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations

Auteur

Editeur

Format

Broché

Publication

12 janvier 2015

Audience

Adulte - Grand Public

Pages

240

Taille

24 x 19 x 2.5 cm

Poids

700

ISBN-13

9789063693534

Contenu

4ème de couverture

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services.The book focuses on service organizations, but has a broad interpretation ofwhat services are. Directed to the business world and combines inspirational text that is full of examples, with the features of a useful handbook of practical methods with associated templates.The central argument is that managers and entrepreneurs designing service offerings will benefit from using approaches and methods from design and the arts, especially at the early stages of projects. Sometimes called "design thinking" or "design innovation", such approaches help organizations explore and create new configurations of people and things that support users, customers, staff and partners in creating value together.In short, this book argues that design and arts-based approaches are valuable to managers and entrepreneurs designing services, when uncertainty and ambiguity are high. It shows when and how to use these approaches, introduces specific methods, reviews their strengths and imitations, and finally helps managers think through what it takes to start using them in projects and within teams and develop the culture and behaviours that access the creativity they support.Lucy Kimbell is Associate Fellow, Said Business School, University of Oxford, where she has been teaching strategic design and design thinking to MBAs since 2005. She also is a principal research fellow at Central Saint Martins, University of the Arts, London where she is developing an MBA.*An action-oriented book for managers and entrepreneurs searching for new ways to tackle the issues they face in terms of developing and delivering services.*Directed at the business world.*Combines inspirational text that is full of examples, with the features of a useful handbook of practical methods with associated templates.Biographie de l'auteurLucy Kimbell: Lucy Kimbell is Associate Fellow, Said Business School, University of Oxford, where she has been teaching strategic design and design thinking to MBAs since 2005. She also is a principal research fellow at Central Saint Martins, University of the Arts, London where she is developing an MBA.As an academic researcher Lucy has published more than 25 journal articles, book chapters and essays on design thinking and service design. For many years, Lucy has taught design students at leading schools such as the Royal College of Art and Parsons The New School for Design. Her artwork has been exhibited internationally including at TED Global. Lucy has consulted for firms including Deutsche Bank, Vodafone, the BBC and numerous social enterprises through her work as fellow at The Young Foundation. Lucy originally studied Engineering Design and Appropriate Technology, and she has an MA Computing in Art and Design. Her PhD explores intersections between design and the social sciences.Expertise:*Service design*Design-led innovation*Interdisciplinary collaboration