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Green Claims and Greenwashing - New Rules and Challenges for Businesses and Consumers

  • Green Claims and Greenwashing - New Rules and Challenges for Businesses and Consumers
Le Pitch
Note biographique Alberto De Franceschi: Bert Keirsbilck: Professeur ordinaire à la KU Leuven Evelyne Terryn: Professeur à la KU Leuven (Belgique). ,Sommaire Preface. Green Claims and Greenwashing: New Rules and Challenges for Businesses and Consumers 1. Green Instrumentalism and the Law of Unfair Commercial Practices. Empowerment, responsibility, and market rationality 2. Sustainability Labels in the Wake of the Empowering Consumers and (Future?) Green Claims Directive 3. New UCPD Rules on Generic, Off set-based and 'Greenwishing' Claims Examined in the Context of Climate Change Mitigation 4. Using Anti-Greenwashing Measures to Stimulate Lifespan Extension in the EU 5. The Challenge to Regulate Voluntary Carbon Credits 6. Greenwashing in the Aviation Industry – On the Legality of 'Sustainable Aviation Fuel' Claims 7. Can 'Eco' Brands (Trademarks) and Company or Trade Names Survive? 8. Greenwashing in the Enforcement Activity of the Italian Competition and Market Authority and EU Perspective ,PrésentationProvides practical insights of great relevance to both businesses and enforcement authorities. This book compiles various papers based on the presentations by distinguished scholars, practitioners, stakeholders and enforcers presented during two international conferences jointly organised by KU Leuven's CCM and the University of Ferrara, in cooperation with the European Law Institute's Sustainability and Environment Law Special Interest Group and the Consumer Empowerment Project (CEP). Afficher moinsAfficher plus

Green Claims and Greenwashing - New Rules and Challenges for Businesses and Consumers

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96,00 €

Le Pitch

Note biographique Alberto De Franceschi: Bert Keirsbilck: Professeur ordinaire à la KU Leuven Evelyne Terryn: Professeur à la KU Leuven (Belgique). ,Sommaire Preface. Green Claims and Greenwashing: New Rules and Challenges for Businesses and Consumers 1. Green Instrumentalism and the Law of Unfair Commercial Practices. Empowerment, responsibility, and market rationality 2. Sustainability Labels in the Wake of the Empowering Consumers and (Future?) Green Claims Directive 3. New UCPD Rules on Generic, Off set-based and 'Greenwishing' Claims Examined in the Context of Climate Change Mitigation 4. Using Anti-Greenwashing Measures to Stimulate Lifespan Extension in the EU 5. The Challenge to Regulate Voluntary Carbon Credits 6. Greenwashing in the Aviation Industry – On the Legality of 'Sustainable Aviation Fuel' Claims 7. Can 'Eco' Brands (Trademarks) and Company or Trade Names Survive? 8. Greenwashing in the Enforcement Activity of the Italian Competition and Market Authority and EU Perspective ,PrésentationProvides practical insights of great relevance to both businesses and enforcement authorities. This book compiles various papers based on the presentations by distinguished scholars, practitioners, stakeholders and enforcers presented during two international conferences jointly organised by KU Leuven's CCM and the University of Ferrara, in cooperation with the European Law Institute's Sustainability and Environment Law Special Interest Group and the Consumer Empowerment Project (CEP). Afficher moinsAfficher plus

Détails du livre

Titre complet
Green Claims and Greenwashing - New Rules and Challenges for Businesses and Consumers
Editeur
LEFEBVRE SARRUT BELGIUM
Managing editor
De Franceschi, Alberto
Managing editor
Keirsbilck, Bert
Managing editor
Terryn, Evelyne
Pages
184
Taille
24.7 x 16.6 x 2 cm
Poids
490
ISBN-13
9781839706271
Livré entre : 24 juin - 29 juin
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