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Leading Digital: Turning Technology into Business Transformation

4.4

( 570)

Le Pitch
Become a Digital Master--No Matter What Business You're InIf you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what aboutthe other 90-plus percent of the economy?InLeading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where toinvest in digital capabilities, and how tolead the transformation. Within these parts, you'll learn:- How to engage better with your customers- How to digitally enhance operations- How to create a digital vision- How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. Afficher moins Afficher plus

Leading Digital: Turning Technology into Business Transformation

4.4

( 570)

12,95 €
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12,95 €

Le Pitch

Become a Digital Master--No Matter What Business You're InIf you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what aboutthe other 90-plus percent of the economy?InLeading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where toinvest in digital capabilities, and how tolead the transformation. Within these parts, you'll learn:- How to engage better with your customers- How to digitally enhance operations- How to create a digital vision- How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. Afficher moins Afficher plus

Détails du livre

Titre complet
Leading Digital: Turning Technology into Business Transformation
Publication
14 octobre 2014
Pages
256
Taille
24.8 x 15.9 x 3.2 cm
Poids
525
ISBN-13
9781625272478
Livré entre : 4 octobre - 7 octobre
Disponible chez le fournisseur
Impression à la demande
Expédition immédiate
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