Shoe Dog: A Memoir by the Creator of Nike

Name: Shoe Dog: A Memoir by the Creator of Nike
Brand: Knight, Phil
SKU: PR-9781471146718
Price: 99.0 EUR
Availability: OutOfStock

Le Pitch

Dans ce livre, le fondateur de Nike, Phil Knight, raconte l'histoire de la création et de l'évolution de sa célèbre entreprise. En 1962, fraîchement diplômé d'une école de commerce, Knight emprunte 50 $ à son père pour importer des chaussures de sport de qualité en provenance du Japon. Vendues depuis le coffre de sa Plymouth, Knight réalise un chiffre d'affaires de 8000 $ la première année. Aujourd'hui, le chiffre d'affaires annuel de Nike dépasse les 30 milliards de dollars. Knight revient sur les risques, les revers et les triomphes qui ont jalonné son parcours, ainsi que sur la création d'une marque emblématique qui a révolutionné l'industrie du sport. À travers des anecdotes pleines d'humour et de sagesse, il partage les leçons apprises sur la construction d'une entreprise, la résilience face à l'adversité et l'importance de la camaraderie. Un récit captivant qui offre un aperçu unique des coulisses de l'une des marques les plus influentes au monde. Afficher moinsAfficher plus

Contenu

4ème de couverture

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.Biographie de l'auteurOne of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emeritus. He lives in Oregon with his wife, Penny.

Shoe Dog: A Memoir by the Creator of Nike

Indisponible

Le Pitch

Dans ce livre, le fondateur de Nike, Phil Knight, raconte l'histoire de la création et de l'évolution de sa célèbre entreprise. En 1962, fraîchement diplômé d'une école de commerce, Knight emprunte 50 $ à son père pour importer des chaussures de sport de qualité en provenance du Japon. Vendues depuis le coffre de sa Plymouth, Knight réalise un chiffre d'affaires de 8000 $ la première année. Aujourd'hui, le chiffre d'affaires annuel de Nike dépasse les 30 milliards de dollars. Knight revient sur les risques, les revers et les triomphes qui ont jalonné son parcours, ainsi que sur la création d'une marque emblématique qui a révolutionné l'industrie du sport. À travers des anecdotes pleines d'humour et de sagesse, il partage les leçons apprises sur la construction d'une entreprise, la résilience face à l'adversité et l'importance de la camaraderie. Un récit captivant qui offre un aperçu unique des coulisses de l'une des marques les plus influentes au monde. Afficher moinsAfficher plus

Détails du livre

Titre complet

Shoe Dog: A Memoir by the Creator of NIKE

Editeur

Publication

26 avril 2016

Pages

400

Taille

23.5 x 15.6 x 2.7 cm

Poids

445

ISBN-13

9781471146718

Contenu

4ème de couverture

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.Biographie de l'auteurOne of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emeritus. He lives in Oregon with his wife, Penny.

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