Permission Marketing: Turning Strangers Into Friends And Friends Into Customers.

Name: Permission Marketing: Turning Strangers Into Friends And Friends Into Customers.
Brand: Godin, Seth
SKU: PR-9781416526667
Price: 9.95 EUR
Availability: InStock

Le Pitch

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.Quatrième de couvertureWhether it is the television ad that breaks into our favourite programme, or the telemarketing phone call that disrupts the family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are dong. Seth Godin calls this Interruption Marketing and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. By reaching out to only those customers who have expressed an interest, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build awareness and greatly improve the chances of making a sale.In this classic, groundbreaking book Godin demonstrates how some of the leading marketers in the world are already profiting from this key new approach and how it can be applied to any business.'Godin is as much a psychologist as a techie, and he writes deliciously, without a whit of jargon or puffery'Fortune'This is easy to read, concise and to the point'Marketing'The ultimate entrepreneur for the business age'Business Week Afficher moinsAfficher plus

Contenu

4ème de couverture

Whether it is the television ad that breaks into our favourite programme, or the telemarketing phone call that disrupts the family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are dong. Seth Godin calls this Interruption Marketing and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. By reaching out to only those customers who have expressed an interest, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build awareness and greatly improve the chances of making a sale.In this classic, groundbreaking book Godin demonstrates how some of the leading marketers in the world are already profiting from this key new approach and how it can be applied to any business.'Godin is as much a psychologist as a techie, and he writes deliciously, without a whit of jargon or puffery'Fortune'This is easy to read, concise and to the point'Marketing'The ultimate entrepreneur for the business age'Business WeekBiographie de l'auteurSeth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers.

9,95 €

Le Pitch

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.Quatrième de couvertureWhether it is the television ad that breaks into our favourite programme, or the telemarketing phone call that disrupts the family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are dong. Seth Godin calls this Interruption Marketing and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. By reaching out to only those customers who have expressed an interest, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build awareness and greatly improve the chances of making a sale.In this classic, groundbreaking book Godin demonstrates how some of the leading marketers in the world are already profiting from this key new approach and how it can be applied to any business.'Godin is as much a psychologist as a techie, and he writes deliciously, without a whit of jargon or puffery'Fortune'This is easy to read, concise and to the point'Marketing'The ultimate entrepreneur for the business age'Business Week Afficher moinsAfficher plus

Détails du livre

Titre complet

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers.

Editeur

Publication

05 février 2007

Pages

256

Taille

19.6 x 2 x 13 cm

Poids

165

ISBN-13

9781416526667

Contenu

4ème de couverture

Whether it is the television ad that breaks into our favourite programme, or the telemarketing phone call that disrupts the family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are dong. Seth Godin calls this Interruption Marketing and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. By reaching out to only those customers who have expressed an interest, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build awareness and greatly improve the chances of making a sale.In this classic, groundbreaking book Godin demonstrates how some of the leading marketers in the world are already profiting from this key new approach and how it can be applied to any business.'Godin is as much a psychologist as a techie, and he writes deliciously, without a whit of jargon or puffery'Fortune'This is easy to read, concise and to the point'Marketing'The ultimate entrepreneur for the business age'Business WeekBiographie de l'auteurSeth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.

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