Marketing Communications: Touchpoints, sharing and disruption

‘I would recommend this book as the definitive text on Marketing Communications.’Stuart Roper, Professor and Associate Dean, University of Huddersfield ‘Everything a student of the topic needs to know, and much more, from seasonedwriters on the topic. Readers will benefit from the lively writing style, excellent casesand the contemporary insights it contains.’Paul Baines, Professor of Political Marketing, University of Leicester ‘Fill and Turnbull’s 8th Edition provides an outstanding core text for undergraduateand postgraduate students of Marketing Communications. The interconnected theoryinto practice approach of this text, with its broad range of B2C and B2B internationalcase studies, provides students with a comprehensive resource to support theirlearning in this domain.’Helen Robinson, Associate Professor, Kingston University The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as those run by The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising. About the authors: Chris Fill BA, MSc. is a Director of Fillassociates. He was a Principal Lecturer at the Universityof Portsmouth, and Senior Examiner and Fellow at the Chartered Institute of Marketing. Henow works with the Institute of Practitioners in Advertising on special projects. He has authoredover 35 textbooks, published papers in many leading academic journals, and is internationallyrecognised for his contribution to marketing communications Sarah Turnbull PhD, MBA, MSc, FCIM, FHEA is a Principal Lecturer in Marketing at the Universityof Portsmouth. She is a Fellow of The Chartered Institute of Marketing and serves on the EditorialReview Board of the International Journal of Advertising. She has worked in a number of global advertising agencies.