Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

Name: Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance
Brand: Marr, Bernard
SKU: PR-9781118965832
Price: 4.05 EUR
Availability: OutOfStock

Le Pitch

Convert the promise of big data into real world resultsThere is so much buzz around big data. We all need to know what it is and how it works – that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real–world business results – and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step–by–step approach to building your own big data strategy. This is a well–needed practical introduction to actually putting the topic into practice. Illustrated with numerous real–world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.Discusses how companies need to clearly define what it is they need to knowOutlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questionsAddresses how the results of big data analytics can be visualised and communicated to ensure key decisions–makers understand themIncludes many high–profile case studies from the author′s work with some of the world′s best known brandsQuatrième de couvertureGET SMART LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL–WORLD RESULTSThere is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real–world business results and putting that in place to improve performance.Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You′ll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead:Start with StrategyMeasure Metrics and DataApply AnalyticsReport ResultsTransform Business Afficher moinsAfficher plus

Contenu

4ème de couverture

GET SMART LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL–WORLD RESULTSThere is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real–world business results and putting that in place to improve performance.Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You′ll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead:Start with StrategyMeasure Metrics and DataApply AnalyticsReport ResultsTransform BusinessBiographie de l'auteurBERNARD MARR the ′Big Data Guru′ is one of the world′s most highly respected voices anywhere when it comes to data in business. In Big Data, you have access to techniques for converting raw information into real business results. Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.

Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

Indisponible

Le Pitch

Convert the promise of big data into real world resultsThere is so much buzz around big data. We all need to know what it is and how it works – that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real–world business results – and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step–by–step approach to building your own big data strategy. This is a well–needed practical introduction to actually putting the topic into practice. Illustrated with numerous real–world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.Discusses how companies need to clearly define what it is they need to knowOutlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questionsAddresses how the results of big data analytics can be visualised and communicated to ensure key decisions–makers understand themIncludes many high–profile case studies from the author′s work with some of the world′s best known brandsQuatrième de couvertureGET SMART LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL–WORLD RESULTSThere is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real–world business results and putting that in place to improve performance.Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You′ll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead:Start with StrategyMeasure Metrics and DataApply AnalyticsReport ResultsTransform Business Afficher moinsAfficher plus

Détails du livre

Titre complet

Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

Editeur

Format

Broché

Publication

16 janvier 2015

Pages

256

Taille

21.6 x 14 x 1.5 cm

Poids

365

ISBN-13

9781118965832

Contenu

4ème de couverture

GET SMART LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL–WORLD RESULTSThere is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real–world business results and putting that in place to improve performance.Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You′ll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead:Start with StrategyMeasure Metrics and DataApply AnalyticsReport ResultsTransform BusinessBiographie de l'auteurBERNARD MARR the ′Big Data Guru′ is one of the world′s most highly respected voices anywhere when it comes to data in business. In Big Data, you have access to techniques for converting raw information into real business results. Marr brings complex concepts down to earth, so you can use data the SMART way to transform everything you do.

Livré entre : 24 juillet - 27 juillet