We all know that networking is important for success, but the networking tactics we read about take a lot of work—and can feel so phony! Wouldn’t it be great if you could network in a more relaxed, authentic way? The 11 Laws of Likability reveals a painless new way to network that’s based on one simple truth: People do business with people they like. In this empowering book, you’ll learn how to identify and accentuate your most likable characteristics, and also how to: • Start conversations and keep them going with ease • Avoid coming across as manipulative or self-serving • Convert acquaintances into friends • Tweak your own personal style to enable engaging interactions with different kinds of people • Stay in others’ minds long after your initial meeting • And more. Featuring real-life scenarios and packed with activities and self-assessment quizzes, this powerful yet down-to-earth book will help bring to light all of your natural likability—and give you easy, comfortable methods for creating honest, enjoyable interactions that become “wins” for you and for all parties involved. Forming relationships is the foundation of success. And once you discover "The 11 Laws of Likability," your road to success in any field will be faster and more enjoyable than you ever imagined. “A must-read for anyone interested in how to effectively leverage your network…by just being yourself.”— Tiffany Dufu, President, The White House Project “WOW, I simply love this book. Lederman’s insights, gems, and nuggets of brilliance are a must-read for all those climbing the ladder of success in business and life.” —George C. Fraser, author, CLICK: Ten Truths for Building Extraordinary Relationships MICHELLE TILLIS LEDERMAN is founder and CEO of Executive Essentials, which provides customized communication and leadership programs. She is an adjunct professor at NYU’s Stern School of Business and a faculty member of the American Management Association. In keeping with her belief that real relationships lead to real results, Lederman specializes in teaching people how to communicate to connect. She has delivered seminars internationally for Fortune 500 companies, nonprofits, and universities. She is a graduate of Lehigh University and Columbia Business School. Biographie d