YouTube for Business: Online Video Marketing for Any Business

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services?The answers inYouTube for Business show you how to make YouTube part of your online marketing plan–and drive traffic to your company’s website. In this book you’ll learn how to: • Develop a YouTube marketing strategy• Decide what types of videos to produce• Shoot great-looking YouTube videos–on a budget• Edit and enhance your videos• Create a presence on the YouTube site• Manage a video blog• Generate revenues from your YouTube videos• Produce more effective YouTube videos Includes profiles ofsuccessful businesses• Blendtec• Charles Smith Pottery• Annette Lawrence, ReMax ACR Elite Group, Inc.• Stone Brewing Company• D-Link Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters, Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource. Front cover quote: “Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started.” – Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie Biographie de l'auteurMichael Miller is a successful and prolific author. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. Mr. Miller has written more than 80 nonfiction books over the past two decades, with more than a million copies in print. His books for Que include YouTube 4 You, Making a Living from Your eBay Business, Tricks of the eBay Business Masters, and Googlepedia: The Ultimate Google Resource. You can email Mr. Miller directly at youtube4business@molehillgroup.com. His website is at www.molehillgroup.com, his YouTube channel is at www.youtube.com/user/trapperjohn2000, and his Video Blogging for Business video blog is at businessvideoblog.blogspot.com.