If your organization aspires to “create” or conquer the new markets of the twenty–first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore: How radical innovation creates new–to–the–world markets What the structural characteristics of early markets are and the implications for prospective new entrants How established firms can enter these markets and when is the right time to make their move What smart successful firms do to scale up new markets How to position one’s company in markets that are being consolidated How to evaluate if your organization should be a pioneer or a fast–second consolidatorBiographie de l'auteurConstantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves : A Guide to Crafting Breakthrough Strategy, and is coauthor of Strategic Thinking for the Next Economy from Jossey–Bass. Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.