The Competitive Strategy

'American executives are gasping for a logic to global competition. Mr Porter…has given them one.'- New York TimesNow nearing its 60th printing in English and translated into nineteen languages, Michael Porter's Competitive Strategy has transformed the theory, practice and teaching of business strategy throughout the world. Electrifying in its simplicity - like all great breakthroughs - Porter's analysis of industries captures the complexity of industry competition in five underlying forces.More than a million managers in both large and small companies, investment analysts, consultants, students and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich framework and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.'Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.'- Fortune'Few books warrant the too-common publisher's blurb "landmark." This one does. Highly recommended.'- ChoiceBiographie de l'auteurMichael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them COMPETITIVE STRATEGY, THE COMPETITIVE ADVANTAGE OF NATIONS, and CASES IN COMPETITIVE STRATEGY.