The Global Brand CEO

Name: The Global Brand CEO
Brand: De Swaan Arons, M.
SKU: PR-9780615387086
Price: 0.99 EUR
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Le Pitch

Dans "The Global Brand CEO", l'auteur M. de Swaan Arons propose une approche novatrice pour les PDG et les dirigeants de marques afin de construire une machine marketing ultime. En s'appuyant sur son expérience chez Kantar Vermeer, il met en lumière l'importance de placer la marque au cœur de la stratégie d'entreprise et de créer une culture d'excellence marketing. Ce guide pratique offre des conseils concrets sur la manière de développer une vision stratégique, de mobiliser les équipes et de mesurer l'impact des actions marketing. Un ouvrage essentiel pour les professionnels cherchant à transformer leur marque en leader mondial. Afficher moinsAfficher plus

Contenu

4ème de couverture

Today almost every marketer works on or competes against a global brand.Think about it; only ten years ago things were very different. The Global Brand CEO is the first book to specifically focus on what it takes to win in global marketing. Building on over 20 years of practical experience, and having worked with the leaders of many of the world s most successful global brands, the authors present a simple framework and practical tools that will help every global marketer unlock the value of global brands and ready their organization for accelerated growth.The insights, vision and approach presented in this book are all practitioner endorsed; Some 45 of the world s most successful CMOs contributed with examples and case studies and the recommendations are backed by the findings of EffectiveBrands proprietary Leading Global Brands study which includes contributions from over 250 global brands, 2,500 global marketing leaders, and 21,000 global marketers and their colleagues.

The Global Brand CEO

Indisponible

Le Pitch

Dans "The Global Brand CEO", l'auteur M. de Swaan Arons propose une approche novatrice pour les PDG et les dirigeants de marques afin de construire une machine marketing ultime. En s'appuyant sur son expérience chez Kantar Vermeer, il met en lumière l'importance de placer la marque au cœur de la stratégie d'entreprise et de créer une culture d'excellence marketing. Ce guide pratique offre des conseils concrets sur la manière de développer une vision stratégique, de mobiliser les équipes et de mesurer l'impact des actions marketing. Un ouvrage essentiel pour les professionnels cherchant à transformer leur marque en leader mondial. Afficher moinsAfficher plus

Détails du livre

Titre complet

The Global Brand CEO: building the ultimate marketing machine

Editeur

Format

Relié

Publication

29 novembre 2010

Pages

320

Taille

25 x 18.2 x 3 cm

Poids

386

ISBN-13

9780615387086

Contenu

4ème de couverture

Today almost every marketer works on or competes against a global brand.Think about it; only ten years ago things were very different. The Global Brand CEO is the first book to specifically focus on what it takes to win in global marketing. Building on over 20 years of practical experience, and having worked with the leaders of many of the world s most successful global brands, the authors present a simple framework and practical tools that will help every global marketer unlock the value of global brands and ready their organization for accelerated growth.The insights, vision and approach presented in this book are all practitioner endorsed; Some 45 of the world s most successful CMOs contributed with examples and case studies and the recommendations are backed by the findings of EffectiveBrands proprietary Leading Global Brands study which includes contributions from over 250 global brands, 2,500 global marketing leaders, and 21,000 global marketers and their colleagues.

Livré entre : 25 juillet - 28 juillet