Mainstreaming Corporate Responsibility

Corporate Responsibility has never been more prominent on thecorporate agenda. As managers find that they must grapple withincreasingly complex social and environmental problems as anintegral part of business strategy and operations, they requiredifferent knowledge, skills and competencies than in the past. Mainstreaming Corporate Responsibility pioneers a way forbusiness schools to equip future business leaders and managers withthe knowledge, skills and competencies to meet the currentchallenges. Based upon a major curriculum development project run by theINSEAD Social Innovation Centre, London Business School and EABIS,this book is a collection of texts and cases for use in both coreand specialized courses across the business disciplines, includingstrategy, accounting, entrepreneurship, marketing, operations, andfinance. This book will also be an ideal choice for the main texton Corporate Social Responsibility courses. Many of the casesincluded in this book have never previously been published. A companion website with additional resources for students andinstructors can be found at www.wileyeurope.com/college/smithBiographie de l'auteurProfessor N. Craig Smith is the INSEAD Chair in Ethics andSocial Responsibility at INSEAD in Fontainebleau, France. Hewas previously on the faculties of London Business School,Georgetown University and Harvard Business School.Gilbert Lenssen is President of the European Academy ofBusiness in Society, a former professor at the College of Europe,former fellow at Templeton College Oxford University and visitingprofessor at the Management Schools of Henley and Cranfield. He isa member of Academic Advisory Boards of several Business Schoolsand a member of the Board of EFMD.