Mon compte
Wishlist
Panier 00:00
Panier 00:00

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity

  • Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity
Le Pitch
Présentation de l'éditeur Adeptly address today s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file. Quatrième de couverture Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy. Seth Godin, author, Tribes Lots of companies have spent lots of time and money collecting data and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation. Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they′ve funded. Guy Kawasaki, Co–founder of Alltop & Garage Technology Ventures When people ask, who is the smartest guy in the room when it comes to online marketing? only one name comes to mind: Avinash Kaushik. His new book Web Analytics 2.0 should be on every marketer s desk. It s powerful, awesome and actionable. Mitch Joel, President of Twist Image & author of Six Pixels of SeparationShift to Data–Driven Decision Making and Leverage the Complete Power of All Web DataThe Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next–generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.While expanding upon the industry–shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today′s quickly evolving web technologies and trends including social media, video, mobile, and online user–centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.Discover the solutions for the hardest challenges, including multichannel analytics and multitouch campaign attribution analysisQuantify the holistic economic value of your website and measure macro and micro conversions for ecommerce, non–ecommerce, and B2B websitesProfit from analytical methodologies that attack the holy trinity of search: internal site search, pay–per–click marketing, and search engine optimizationPinpoint the most relevant Key Performance Indicators for your organization and create actionable dashboards that drive changeMaster crucial emerging analytics fields including Twitter®, YouTube®, blogs, mobile, and rich–media analyticsLeverage experimentation and testing to create truly customer–centric websites and innovate by failing fasterCreate data–driven bosses and organizations, and cultivate the skills and background Afficher moinsAfficher plus

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity

Indisponible
Sélectionnez la condition
Indisponible
Etre averti(e) de la disponibilité

Le Pitch

Présentation de l'éditeur Adeptly address today s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file. Quatrième de couverture Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy. Seth Godin, author, Tribes Lots of companies have spent lots of time and money collecting data and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation. Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they′ve funded. Guy Kawasaki, Co–founder of Alltop & Garage Technology Ventures When people ask, who is the smartest guy in the room when it comes to online marketing? only one name comes to mind: Avinash Kaushik. His new book Web Analytics 2.0 should be on every marketer s desk. It s powerful, awesome and actionable. Mitch Joel, President of Twist Image & author of Six Pixels of SeparationShift to Data–Driven Decision Making and Leverage the Complete Power of All Web DataThe Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next–generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.While expanding upon the industry–shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today′s quickly evolving web technologies and trends including social media, video, mobile, and online user–centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.Discover the solutions for the hardest challenges, including multichannel analytics and multitouch campaign attribution analysisQuantify the holistic economic value of your website and measure macro and micro conversions for ecommerce, non–ecommerce, and B2B websitesProfit from analytical methodologies that attack the holy trinity of search: internal site search, pay–per–click marketing, and search engine optimizationPinpoint the most relevant Key Performance Indicators for your organization and create actionable dashboards that drive changeMaster crucial emerging analytics fields including Twitter®, YouTube®, blogs, mobile, and rich–media analyticsLeverage experimentation and testing to create truly customer–centric websites and innovate by failing fasterCreate data–driven bosses and organizations, and cultivate the skills and background Afficher moinsAfficher plus

Détails du livre

Titre complet
Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity
Editeur
Sybex
Format
Broché
Publication
27 octobre 2009
Pages
475
Taille
23.4 x 18.5 x 3.3 cm
Poids
454
ISBN-13
9780470529393
Livré entre : 25 juillet - 28 juillet
Disponible chez le fournisseur
Impression à la demande
Expédition immédiate
Chez vous entre :
Les délais de livraison ont tendance à s'accélérer ces dernières semaines, le temps indiqué peut être plus court que prévu. Les délais de livraison ont tendance à s'allonger ces dernières semaines, le temps indiqué peut être plus long que prévu.
Livraison gratuite (FR et BE) à partir de 20,00 € de livres d'occasion
Retour GRATUIT sous 14 jours.
Image to render

Revendez-le sur notre application!

Acheter la série complète

Kaushik, Avinash

( livres)

Voir toute la série
Total-

Aller plus loin

Vous pouvez également aimer

Récemment consultés