The Business of Sport Management

Name: The Business of Sport Management
Brand: Beech, John
SKU: PR-9780273721338
Price: 18.82 EUR
Availability: OutOfStock

Le Pitch

Au cours de la première décennie du 21e siècle, l'industrie du sport commercial a considérablement augmenté en taille et en importance. Cette deuxième édition opportune du livre révolutionnaire The Business of Sport Management a été entièrement révisée, mise à jour et considérablement élargie pour répondre aux besoins des étudiants en gestion du sport d'aujourd'hui et équiper les futurs managers des outils dont ils ont besoin pour réussir. Mêlant élégamment théorie et pratique, le livre examine d'abord le contexte distinctif des organisations sportives, puis les théories et pratiques de gestion du sport dans des domaines fonctionnels tels que la finance, la gestion des ressources humaines, le marketing et la stratégie. Enfin, il aborde des questions importantes telles que la gestion des risques, le parrainage, le commerce de détail, les médias sociaux, les paris sportifs, etc. Écrit avec une perspective internationale, ce livre est idéal pour les étudiants en gestion du sport ainsi que pour les praticiens travaillant dans le domaine. Afficher moinsAfficher plus

Contenu

4ème de couverture

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses. New for this editionEach original chapter has been extensively updated to present new developments in theory, contain current case studies and incorporate the latest sources. Seven entirely new chapters vastly expand the book’s scope and address a multitude of contemporary issues, such as the economics of competition, sports branding, social networking and the online fan experience, sports media and PR, agents and intermediaries, and the internationalisation of sport. Includes new material on governance and ethics.Key Features § All chapters are written by leading international academics and practitioners in their field, contributing a considerable breadth of expertise, coverage and enthusiasm for the subject. § A wealth of case studies and stimulating examples drawn from a wide range of sports around the world encourage students to apply the theory to familiar real life scenarios. § Learning outcomes, questions, exercises and suggestions for further study are included throughout the text to help students structure their progress. § Tailored to meet the needs of sport management students outside the US. John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University. Follow the Editors on Twitter: @JohnBeech @Prof_ChadwickBiographie de l'auteurJohn Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry Unive

The Business of Sport Management

Indisponible

Le Pitch

Au cours de la première décennie du 21e siècle, l'industrie du sport commercial a considérablement augmenté en taille et en importance. Cette deuxième édition opportune du livre révolutionnaire The Business of Sport Management a été entièrement révisée, mise à jour et considérablement élargie pour répondre aux besoins des étudiants en gestion du sport d'aujourd'hui et équiper les futurs managers des outils dont ils ont besoin pour réussir. Mêlant élégamment théorie et pratique, le livre examine d'abord le contexte distinctif des organisations sportives, puis les théories et pratiques de gestion du sport dans des domaines fonctionnels tels que la finance, la gestion des ressources humaines, le marketing et la stratégie. Enfin, il aborde des questions importantes telles que la gestion des risques, le parrainage, le commerce de détail, les médias sociaux, les paris sportifs, etc. Écrit avec une perspective internationale, ce livre est idéal pour les étudiants en gestion du sport ainsi que pour les praticiens travaillant dans le domaine. Afficher moinsAfficher plus

Détails du livre

Titre complet

The Business of Sport Management

Editeur

Format

Broché

Publication

30 janvier 2013

Pages

632

Taille

24.1 x 18.4 x 3.2 cm

Poids

995

ISBN-13

9780273721338

Contenu

4ème de couverture

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses. New for this editionEach original chapter has been extensively updated to present new developments in theory, contain current case studies and incorporate the latest sources. Seven entirely new chapters vastly expand the book’s scope and address a multitude of contemporary issues, such as the economics of competition, sports branding, social networking and the online fan experience, sports media and PR, agents and intermediaries, and the internationalisation of sport. Includes new material on governance and ethics.Key Features § All chapters are written by leading international academics and practitioners in their field, contributing a considerable breadth of expertise, coverage and enthusiasm for the subject. § A wealth of case studies and stimulating examples drawn from a wide range of sports around the world encourage students to apply the theory to familiar real life scenarios. § Learning outcomes, questions, exercises and suggestions for further study are included throughout the text to help students structure their progress. § Tailored to meet the needs of sport management students outside the US. John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University. Follow the Editors on Twitter: @JohnBeech @Prof_ChadwickBiographie de l'auteurJohn Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry Unive

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