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Purple Cow: Transform Your Business by Being Remarkable

1.0

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Le Pitch
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Afficher moinsAfficher plus

Purple Cow: Transform Your Business by Being Remarkable

1.0

(1)

6,95 €
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6,95 €
11,99 € -42%

Le Pitch

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. Afficher moinsAfficher plus

Détails du livre

Titre complet
Purple Cow: Transform Your Business by Being Remarkable
Editeur
Publication
27 janvier 2005
Pages
160
Taille
1 x 19.7 x 12.9 cm
Poids
105
ISBN-13
9780141016405
Livré entre : 10 juin - 13 juin
Disponible chez le fournisseur
Impression à la demande
Expédition immédiate
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Livraison gratuite (FR et BE) à partir de 20,00 € de livres d'occasion
Retour GRATUIT sous 14 jours.
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