Marketing Warfare

Name: Marketing Warfare
Brand: Ries
SKU: PR-9780070527263
Price: 99.0 EUR
Availability: OutOfStock

Le Pitch

Marketing Warfare, écrit par Al Ries, est un classique du marketing qui présente les stratégies et les campagnes de marketing actuelles comme un champ de bataille. Les auteurs soutiennent que pour réussir, il ne suffit pas de cibler les clients, il faut aussi viser les concurrents et être prêt à défendre son territoire. Ce guide indispensable donne aux marketeurs les meilleures tactiques défensives, offensives, de flanc et guérilla. C'est le livre qui a réécrit les règles du jeu ! Afficher moinsAfficher plus

Contenu

4ème de couverture

You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!Praise For Marketing Warfare:"By far the most valuable and exiting business book to come along in years."Glamour"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."New York"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."USA TodayBiographie de l'auteurAl Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.

Marketing Warfare

Indisponible

Le Pitch

Marketing Warfare, écrit par Al Ries, est un classique du marketing qui présente les stratégies et les campagnes de marketing actuelles comme un champ de bataille. Les auteurs soutiennent que pour réussir, il ne suffit pas de cibler les clients, il faut aussi viser les concurrents et être prêt à défendre son territoire. Ce guide indispensable donne aux marketeurs les meilleures tactiques défensives, offensives, de flanc et guérilla. C'est le livre qui a réécrit les règles du jeu ! Afficher moinsAfficher plus

Détails du livre

Titre complet

Marketing Warfare

Editeur

Publication

01 novembre 1997

Pages

240

Taille

20.3 x 14 x 1.4 cm

Poids

272

ISBN-13

9780070527263

Contenu

4ème de couverture

You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!Praise For Marketing Warfare:"By far the most valuable and exiting business book to come along in years."Glamour"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."New York"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."USA TodayBiographie de l'auteurAl Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.

Livré entre : 26 juillet - 29 juillet