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Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

  • Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
Le Pitch
Women Want More explores the growing influence of women as consumers and provides insights for businesses to effectively tap into this market. Michael J. Silverstein, a renowned expert in consumer behavior, highlights the power of women's purchasing decisions and offers strategies for companies to better understand and cater to female consumers. Through research and case studies, the book delves into the preferences, values, and behaviors of women consumers, emphasizing the need for businesses to adapt their marketing and product offerings to meet women's evolving needs. Silverstein's book is a valuable resource for businesses seeking to capitalize on the significant purchasing power of women. Afficher moinsAfficher plus

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

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Le Pitch

Women Want More explores the growing influence of women as consumers and provides insights for businesses to effectively tap into this market. Michael J. Silverstein, a renowned expert in consumer behavior, highlights the power of women's purchasing decisions and offers strategies for companies to better understand and cater to female consumers. Through research and case studies, the book delves into the preferences, values, and behaviors of women consumers, emphasizing the need for businesses to adapt their marketing and product offerings to meet women's evolving needs. Silverstein's book is a valuable resource for businesses seeking to capitalize on the significant purchasing power of women. Afficher moinsAfficher plus

Détails du livre

Titre complet
Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
Editeur
Harper Business
Format
Relié
Publication
01 septembre 2009
Pages
336
Taille
22.9 x 15.2 x 2.8 cm
Poids
461
ISBN-13
9780061776410
Livré entre : 24 juillet - 27 juillet
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